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Playbooks & product stories.

How to go from idea to shipped without writing code, and everything we learn building Yerma in public.

PINNED OWNERSHIP Why your code should live in your GitHub, not ours Most AI builders keep your project on their servers and hand you an export button as a consolation prize. We took the opposite bet: every commit, database and deployment lands in accounts you already own. JUL 14, 2026 · 4 MIN READ

STACK Choosing a stack when you don’t write code Supabase or Firebase? Vercel or Cloudflare? A plain-words framework for picking infrastructure you’ll still be happy with at 10,000 users. JUL 7, 2026 · 6 MIN READ PRODUCT From vague idea to buildable spec The exact questions a good product manager asks before a single line of code, and why skipping them is how projects die. JUN 30, 2026 · 5 MIN READ BUILD IN PUBLIC Building Yerma in public #1 The studio takes shape: why we killed our first prototype, went desktop-first, and what the architect learned from 40 test scoping sessions. JUN 23, 2026 · 7 MIN READ MOBILE PWA or real mobile app? An honest answer When a progressive web app is genuinely enough, when the App Store is non-negotiable, and what it changes for your budget. JUN 16, 2026 · 5 MIN READ SCOPING What a decision log is, and why you want one Six months in, nobody remembers why the database was chosen. A decision log turns those forgotten trade-offs into a document you can hand to anyone. JUN 9, 2026 · 4 MIN READ AGENTS Checkpoints: how agents ship without spaghetti One ticket, one checkpoint, always a working app. The build loop that keeps AI-generated projects reviewable. JUN 2, 2026 · 6 MIN READ

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Yerma is coming first to macOS. Join the waitlist and follow the build.

macOS first · Windows & Linux later · One email when the beta opens, no spam